The judging panel will consist of representatives from our
category sponsors and industry professionals.
When thinking about completing your entry form, remember that this is
your opportunity to shine. The judges will collectively have to read through
hundreds of entries, and therefore you need to make sure your entry stands out.
It is essential that you provide all the information the judges need to assess
Here are some tips from the judges:
•Make sure that you allocate enough time to complete the
•Read the application form and the rules before starting to
complete your entry. This way you will answer the questions being asked and not
the question you think you are being asked.
•Imagine you are one of the judges and think through what
you would need in order to understand a business and its entry.
•The judges may not be familiar with your industry so please
avoid jargon and acronyms.
•Be succinct and don’t waffle!
•Quote real figures in your entry; if you cannot
substantiate it don’t include it.
•When you have completed your entry, ask someone else to
proof read it for clarity, grammar and style
•Do not provide web links as evidence. The judges do not
have time to view individual websites.
•Include everything in your entry.
•And Good Luck!
If you need advice or guidance on how to complete your entry
form, a member of the awards team will be happy to speak to you and help you
through the entry process. If you would
like to take advantage of this assistance, please contact the awards team on 020 3940 1173